LOVE the GAME – Paris Fashion Week with Jordan Brand

Back in 1985, the Air Jordan 1 was the first signature shoe of Michael Jordan, a basketball performance shoe. Throughout the last decades however, the Air Jordan 1 developed into one of the quintessential pieces for sneaker heads and fashionistas worldwide. Today, in 2018, the […]

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Art of a Champion – Launch event in Berlin

Basketball is a funny thing. Great moments in this sport are almost always connected to other things  and as time goes on you can not remember one thing without the other. Take Michael Jordan for example. His comeback from Baseball will always be linked to […]

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