28.2 points, 6.5 rebounds, 5.9 assists, 2.4 steals, 51,5% FG and 84.5% FT – and all that in his rookie season. Michael Jordan entered the NBA history books in his first year in the league with mad stats and spectacular highlights. In 1984-85, the 21-year old boy from Brooklyn was not only nominated NBA All-Star Starter and Slam Dunk Champ, but was also awarded with the NBA Rookie of the Year title. MJ‘s rookie year landed him a spot on the team of the Chicago Bulls, but on top, it helped him to a 2.5 Million Dollar endorsement deal with Nike. On his feet: the Air Jordan 1. A rookie with his own signature shoe? Critical voices arose quickly, but became silent when Michael Jordan presented Larry Bird and his Boston Celtics 63 points in the NBA playoffs the following year. “God disguised as Michael Jordan“ – the rest is history.
If you were given the task to create a list of the most influential basketball shoes of all time, it would be beyond debate who the true number 1 is. Michael Jordan‘s first signature shoe silhouette. the Air Jordan 1, turned out to be the game changer in the basketball scene. Even years later – the year is 2018 and Air Jordan number 32 hit the shelves – the AJ1 makes hearts beat faster on and off the court. The hype of pretty much the first basketball AND lifestyle sneaker has never leveled off in over 30 years – on the contrary: up to now, sneakerheads and Jordan fans withstand wind and weather and camp out in front of sneaker stores for days in order to cop the coveted OG colorways.
This Saturday, on FEB 24th 2018, it is about time for yet another fresh colorway of the Air Jordan 1. The ‚Bred Toe‘, long awaited in the sneaker scene, combines the legendary Air Jordan 1 ‚Bred‘ and the ‚Black Toe‘ colorway.
BRED + BLACK TOE = BRED TOE
The AJ1 ‚Bred‘, his Airness most notorious sneaker from ‘85 and one of the most beloved OGs of the Jordan legacy, caused a sensation when the GOAT stepped on the court with the performance sneaker for the first time. The NBA was not amused, to put it politely. Years later, sneakerheads know the true story behind the infamous colorway – it was not the Air Jordan 1 that was banned from the NBA, but the red and black colorway of the Nike Air Ship matching the Bulls jersey. Nike couldn‘t care less, because the hype surrounding His Airness sneaker was stirred. Nike used the story even for its legendary Banned commercial. The fine of 5000$ per each NBA game, in which Michael Jordan wore the distinctive red/black colorway of the Air Jordan or Air Ship, was accepted happily by Nike, because the legend and myth of the Air Jordan 1 was born.
The Air Jordan 1 ‚Bred Toe‘ was guided by the iconic Chicago colors. A red toe box and a black tongue was borrowed by the ‚Bred‘ while the design and color elements of the ‚Black Toe‘ were represented as well: Red heel, white side panels and a black Swoosh. Jordan Brand made use of only the best when it came to the materials: the highly beloved ‚tumbled leather‘ of the AJ1 ‚Shattered Backboard‘ adorns the Bred Toe as well – a true masterpiece by the master and champ himself. If you took an L on the ‚Bred‘ as well as ‘Black Toe‘ the last years, this Saturday is your day! Mark the calendars, a must-have for your sneaker collection is releasing. Be like Mike with the Air Jordan 1 ‚Bred Toe‘!